simplecx.
From an idea to a whole content engine.
A CLOSER LOOK / REAL PRODUCT VISUALS
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01 / THE PROBLEM
A reason to build.
Creating AI content involves more than a model call. People need a usable workspace that connects generation, content history, billing, and processing.
02 / MY CONTRIBUTION
Connecting the pieces.
As AI / Full-Stack Engineer and Technical Lead at Retink Media, I contribute across the React/Next.js product and Node.js services, while guiding architecture, reviews, and releases with a team of 5–6 developers.
03 / THE APPROACH
Inside the system.
- Connect user-facing workflows to typed APIs and persistent content history.
- Integrate AI providers and backend processing with product and billing workflows.
- Use PostgreSQL, Drizzle, and Redis within a TypeScript monorepo.
- Own production delivery and improve the infrastructure behind the product.
An interface people can use.
React and Next.js turn complex product workflows into clear, responsive interactions.
React / Next.js / TypeScript04 / THE RESULT
Built to connect.
A product spanning frontend, APIs, integrations, and operations. At Retink, infrastructure and deployment improvements reduced monthly cloud costs from approximately $5,000 to $300.